Thought pieces for Mace to reinforce knowledge and expertise in key industry areas.
Research, concept development, copywriting
Mace is a significant player in the construction industry, employing thousands of staff and leading some of the most high profile projects in recent years. To support a campaign to promote the company’s BIM (Building Information Management) expertise, Free: was commissioned to research and write a white paper document on BIM for public sector clients.
The white paper provides these clients with an accessible, interactive guide to the subject as well as highlighting Mace’s own take on how BIM will transform working methods in the construction sector.
Free: was subsequently invited to consult on a publication to celebrate Mace’s 25th anniversary.