tired of life
Innovative research and discussion project for a London architectural practice.
Project development, research, copywriting, editing, creative and strategic input
Orms is an ambitious, fast-growing practice with big ambitions and this research-based initiative – think – was intended to enhance and inform its design work. The first stage of the think process was a round-table discussion about the future of London’s development, hosted by Orms and including some leading thinkers from a wide cross-section of industry disciplines.
Free: was involved from the planning stages of the project, helping to guide the framework for discussion and editing the transcript into a palatable format for promotional use. The final report incorporated quotes and background material and was used as part of a direct mail campaign, as a giveaway to clients and contacts, and as the basis for further research work within the practice.
Tired of life was published in its entirety in the Architectural Review in November 2012.