the sheiling
 

Campaign for a contemporary lochside home in Argyll.

2013
Strategic planning, copywriting, communications

 

 

 

TAP Architects (formerly APD) is a well-established Edinburgh practice which has recently been reinvigorated with a new leadership team. The Sheiling was the first project completed by the practice after the restructure, and such represents an important part of TAP’s portfolio high-end residential work.

Free: worked with the practice to establish a strategy and key messages in a campaign to promote the project, developing a new press pack and identifying target media. The campaign generated extensive coverage, including a large spread in the Guardian newspaper’s Weekend magazine.

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