the sheiling

Campaign for a contemporary lochside home in Argyll.

Strategic planning, copywriting, communications




TAP Architects (formerly APD) is a well-established Edinburgh practice which has recently been reinvigorated with a new leadership team. The Sheiling was the first project completed by the practice after the restructure, and such represents an important part of TAP’s portfolio high-end residential work.

Free: worked with the practice to establish a strategy and key messages in a campaign to promote the project, developing a new press pack and identifying target media. The campaign generated extensive coverage, including a large spread in the Guardian newspaper’s Weekend magazine.