Copywriting for a new website designed as the first phase of a practice rebrand.





Orms is a well-established architectural practice which undertook a rebranding exercise in 2012. The rebranding work not only resulted in a new visual signature for the practice, but also looked at the words and ideas Orms use to describe their architectural output.

It was therefore essential that the practice website reflected these ideas of collaboration, engagement and community, and Free: worked with the practice to develop new project texts which clearly describe the work as well as giving an insight into the thought processes behind each. In addition, refreshed biographies were produced for the senior team with a stronger first person voice, as well as copy for the recruitment pages to encourage high quality applications to the firm.

Free: was subsequently appointed by Orms to develop a broad-reaching marketing strategy for the practice.