A debate on what makes a great practice name.


Do names really matter?

This event, part of the core programme of the London Festival of Architecture 2018 and in collaboration with Rachel Birchmore of AreBe, explored the grey areas between name, brand, identity and individual, to discover whether names really matter.

Part of an ongoing research project looking at practice names and identities, the discussion brought together a panel of architects and clients - from organisations including Allford Hall Monaghan Morris, Argent, BDP, Coffey Architects, Duggan Morris, Haptic, IF_DO,  Municipal, Rogers Stirk Harbour + Partners - to share their stories.