BEAT + JAZZ
 

Sector stories for a reassembled company of architects.

2018, 2019
Editorial, copywriting

 

 

Morris + Company is an evolution of the acclaimed Duggan Morris Architects. Following the rebrand of the company in 2018, Free worked with BOB Design on a series of small portfolio books covering the studio’s key areas of work. These drew on the central idea of the new brand and identity – ‘a change of state’ – using postcard-shaped inserts to highlight the everyday life of each featured project (the jazz) against more pragmatic factual narratives (the beat).

The words were written to quickly deliver top-level project information to a client reader alongside captions with deeper insights about the design. Introductory texts became authored, personal accounts of the important issues within each building typology, giving a human touch and raising the profile of members of the wider company.

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Images with thanks to BOB Design